We do it every day several times. Tune our actions on opinions of other people. Especially if we are about to do something new like going to a dentist, finding a butcher or looking for a cleaning lady. The recommendation of someone else gives us trust. And trust is what its all about.
In this blog we are going to research what are all the factors and impact of hotel reviews. And of course what we can do with machine learning and text analysis to improve performance and conversion.