Because user generated content is genuine, it creates authority and makes you trustworthy, and that helps you to sell the room.
When it comes to consumer-lead travel content curation, never has it been more rife – and for that matter more rich (especially in a visual sense) – than through social media and community-driven image feeds. Pinterest alone could provide the backdrop to a universe of individual dreams, plans and bucket lists with ideas pulled from every imaginable source.
But now, any OTA can access that universe through social media and user generated content with A.I. As it used to be impossible to manually annotate content and push it to a desired channel for a target audience. With the visual recognition API and aesthetic quality tag, automation is within reach for any OTA or hotel chain.
Every now and then I ask people who run consumer-facing businesses what they think their most effective social network is. I’d say around 70% of these people say Facebook. The other 30% is evenly split between Twitter and Instagram.
Surprisingly, this isn’t the case. In reality your most effective social network isn’t your Facebook, it isn’t your Twitter and it isn’t your Instagram; it’s the Facebook, Twitter and Instagram accounts of your guests!
The people who book your hotel rooms are more than just customers – they’re your marketers! Each and every one of them has a smartphone which means they can market your business for you via user-generated content.
Why? — Well, do you know what’s more effective than telling your 10,000 Facebook fans ‘Hey everybody, we’re great!’? 10 people saying the same thing to their online network! This is because it’s a far more genuine message.
And with the Facebook Graph tool you can discover anything that is being posted about a particular hotel. So your guests are actually already marketing your hotels but you just didn’t broadcast it (yet).
You want to get started and use the marketing power your guests are already doing for you? Get in touch with us we do it together.