Bring your users in the “buyers mood”

Customers in the buyers’ mood…..buy!

Everybody knows that the sentiment of  images are of the highest importance when selling hotel rooms. Images are full of emotional and sentimental triggers that get users into a “buyers mood” The real challenge is how to manage it?

How do you manage that every hotel in the chain has the same quality level of images? Or even has the required types of images. Manually? Out of the question! Even when it would be possible to manage this manually it would be extremely costly.

The solution is artificial intelligence. A new startup called CliqOrange has released an API that can tag:

  • Any hotel related area, indoors and outdoors
  • The quality of every image, technical and artistic, based on conversion strength.
  • Humans and their behavior in images

And now the management of images is within reach for any hotel chain. Connect any image database and immediately get insight in image quality level per hotel, per city, per country and much more.

And this is just where the fun starts. Once you know what is happening in an image you can start offering very specific content to your users. You want to offer the right content to the right user.

“Search on image similarity and add features based on images.”

In their API they offer a smart service called “search” and “cluster” Once you “fed” an image database to the API then you can run all kinds of searches and create and predict clusters. “What for” I hear you thinking.

Research shows that people have a very consistent taste. Given that fact imagine you are looking for a hotel and you find it, almost. Its a modern hotel with a nice bed and bathroom but this hotel doesn’t have a Rooftop Pool and no Spa and the room is just too small. How do you find your hotel then? Start again and doing the complete search over (next week)? You get bored and stop the session.

With the CliqOrange API you can search on similarity and add features the same time. Back to the example. The user clicks “rooms like this” and adds “ rooftop pool” and “spa” and “bigger” The superfast API will give this user what he is looking for.

Take full control and drive conversion on your direct and indirect online channels. Make more money.

Its cheap, its fast and with only 3 lines of code a whole world of image data will open up for you.

Sign up for the API here (free).

 

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About The Author

Marcel
Marcel is on of the founders of Cliqorange and crazy about travel and technology.

8 Comments

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