Make search easy for more bookings.

Reinvent search to make it more intuitive and get more bookings. The problem with hotel search is that there are just too many variables to choose from. Expedia research shows that people go up to a 150 times online before make a (damn) booking. Do they have nothing better to do would you think? For […]

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Make money with tagging!

How OTA’s make money with image tagging. Customer value, increase conversion, retention, in the end it all comes down to making money. Here is how you can do that with the image tagging API. After tagging the complete image database it’s time to create some order into that chaos. All rooftops, romantic sunsets, huge bedrooms, […]

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Bring your users in the “buyers mood”

Customers in the buyers’ mood…..buy! Everybody knows that the sentiment of  images are of the highest importance when selling hotel rooms. Images are full of emotional and sentimental triggers that get users into a “buyers mood” The real challenge is how to manage it? How do you manage that every hotel in the chain has […]

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User generated content; more trust = more bookings

Because user generated content is genuine, it creates authority and makes you trustworthy, and that helps you to sell the room. When it comes to consumer-lead travel content curation, never has it been more rife – and for that matter more rich (especially in a visual sense) – than through social media and community-driven image […]

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See the room = book the room.

Or better said, how do Online Travel Agencies make money with searchable visual content? If you are looking at 10 random hotels at Booking.com or any other OTA you will see a totally random sequence of images with a totally random image quality as well. Why? They don’t know what’s in the images. As everybody […]

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